Revolutionizing Hair Care: Renata-A's Innovative Shampoo Design

Hsiao Che Hou's Renata-A: A Blend of Tradition and Innovation in Hair Care

The inspiration behind Renata-A lies in the millennia-old Chinese tradition of using herbal extracts for hair care. The shampoo contains a variety of these extracts, believed to provide natural regeneration and care for the hair. The concept of "regeneration" not only refers to the rejuvenation of hair but also aligns with the brand's commitment to environmental sustainability.

What sets Renata-A apart is its unique packaging. The bottle, made from Taiwanese tea stems, is both environmentally friendly and durable. This design utilizes the only "globally EU certified" tea stem bio-based recycled shampoo bottle, highlighting the brand's dedication to quality and environmental responsibility.

The realization of this design involves the use of PLA (Biomass Plastics), HDPE, and paper. With dimensions of 8cm x 3.5cm x 16cm, the bottle's compact and sleek design is as practical as it is aesthetically pleasing. The design tags associated with Renata-A include Package Design, Visual Design, and Brand Design, reflecting the multifaceted nature of this product.

The design was realized in 2019 in Taoyuan, Taiwan. The underlying research for Renata-A involved the application of tea, a symbol of Taiwanese culture, to product packaging. The brand collected discarded tea stalks from local tea farmers to produce a bio-based green bottle body that replaces 40% of petrochemical plastic, significantly reducing carbon emissions. The resulting shampoo bottle is not only durable but also eco-friendly, as it doesn't release toxic substances like dioxin after incineration and can be recycled and reused.

Despite the challenges associated with incorporating Chinese herbal extracts into a shampoo formula, Hsiao Che Hou successfully created a product that offers natural regeneration and care for the hair. The design notes emphasize the brand's commitment to environmental sustainability and quality, as reflected in the use of a "globally EU certified" tea stem bio-based recycled shampoo bottle.

Renata-A's innovative design has not gone unnoticed. It was awarded the Silver in A' Packaging Design Award in 2021, a prestigious accolade given to designs that demonstrate outstanding expertise and innovation. This recognition is a testament to the creativity, technical prowess, and artistic skill that went into the creation of Renata-A.